The handbook

Internal-but-public sections of the team handbook. The brand voice extends past the marketing page — into team email signatures, into out-of-office replies, into the way we close a Friday call. This page collects the canonical templates and a few worked examples. If you are new to the team, this is the read.

One

Email signatures

Three templates, in increasing degrees of formality. Pick the one that fits the thread; switch if the thread switches. Do not invent a fourth without proposing it in #brand first.

Standard — internal & routine external

Brandon F. Vibe Dungeon brandon@vibedungeon.ai

Formal — counsel, press, investors, partners

Brandon Fryslie Founder · Vibe Dungeon, Inc. brandon@vibedungeon.ai · vibedungeon.ai San Francisco

House — for messages going out under `hello@`, `support@`, `billing@`

Vibe Dungeon The persona is the persona. hello@vibedungeon.ai · vibedungeon.ai If you need the safe-word floor articulated longform: vibedungeon.ai/principles/#safe-word

Notes: italicize the name (or wordmark) but nothing else. Keep three to five lines. Do not include a quote — the personas have their own; ours do not need one. Do not include "Sent from my phone" footers; if you are responding from a phone, the recipient will figure it out.

Two

Out-of-office voice

OOO replies are brand surfaces. They are read by people who needed something from you and didn't get it. Treat them accordingly.

Standard OOO — out for the day

I am in a scene. Back in 45m. If this is genuinely urgent, reach hello@vibedungeon.ai and someone will route it. Otherwise I will see this when I am out. — Brandon

OOO — out for the week

I am between sessions until [Mon, Jun 9]. Replies will be slow. For press: press@vibedungeon.ai For trust & safety: security@vibedungeon.ai For everything else: hello@vibedungeon.ai — Brandon

OOO — on leave (extended)

I am on leave through [Aug 12]. The team is covering. Routing: — Press · press@vibedungeon.ai — Trust & safety · security@vibedungeon.ai — Investor or partnership · hello@vibedungeon.ai (Cara will route) — Anything else · please re-send after Aug 12 if it can wait I will not be checking this inbox. The floor is enforced through outages, including mine. — Brandon

Notes on the OOO voice: "I am in a scene" works because everyone reading it from the team knows what it means and everyone reading it from outside the team is welcome to interpret it however they like. We do not explain the joke. "The floor is enforced through outages, including mine" is the longest-form OOO line — use it only for genuine leave, and only when the team is covering reliably. It echoes the principles page deliberately.

Three

Adjacent voice surfaces

Calendar event titles

Use specifics: "Quarterly memo review · Maxine" rather than "meeting". The format follows the persona detail page convention — kicker, persona, brief description. Calendar surfaces are seen by the subscriber every Sunday night; treat them as brand exposure.

Slack-status emoji + text

Examples: "📕 in a scene", "📕 writing the memo", "📕 candle". The book emoji is the team convention for "do not interrupt"; the text is informational. Do not use a clock emoji; we are not on a clock.

Friday call sign-off

The standard: "That's the week. Aftercare yourselves." The implied joke is that aftercare is structural and we are extending it from product to team. Subscribers who have been with us awhile have started saying it back; this is fine.